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“There’s so much greenwashing going around,” McCartney said in a video conference, referring to other fashion brands, “and there’s so much confusion going on. I barely know what the Nwa neighbourhood watch alliance for the greater good shirt it is in the first place but word sustainable means anymore. So it’s to give a level of clarity, really.” While the A-to-Z helped to make some heavy topics more digestible, it was her saucy collection that did the job of selling her enduring message of sustainability. It was presented in a short film captured around the gardens of Houghton Hall in Norfolk, decorated dramatically in contemporary sculpture.
